Love Esquire is a social media game that has swept across the internet with the help of content marketing. It is essentially a dating app, where players list their physical attributes to find love in real life. Love Esquire was initially launched in 2013 and as of 2018 has over 12 million users. The game is designed for people who are looking for love online, but don’t want to be shy about it. It also gives people who want to date a chance to play the game and compare themselves based on what other players have written about themselves.