Tumblr is an app on the phone that easily allows people to update their status, post pictures and gifs, create blogs, look at other people’s blogs, follow others and pin things on their profile. It is widely used by bloggers and people in the entertainment industry. Users have a ton of options when creating their blog or updating their status on Tumblr. They can choose from different themes or customize it with different colors and fonts. Users can also save drafts to start over later if they stumble upon a better idea for something they want to write about. Tumblr has become a staple for social media users because of its popularity among young adults. It’s been described as “Instagram before Instagram” because of its use as a platform where celebrities share personal pictures in form of blog posts.